About Us

We're on a mission to eradicate unproductivity.

Most people think they have a productivity problem.

They don't.

They have an unproductivity problem.

Here's what's really happening: You download a new productivity app. You feel productive for about 3 days. Then you're more scattered than before you started.

You try a new system. You spend 2 days setting it up. You use it for a week. Now you have another thing to maintain instead of just doing the work.

That's unproductivity. When productivity tools make you less productive than before you touched them.

How we figured this out

We started this because we were productivity porn addicts.

Two computer scientists turned entrepreneurs. Worked from home for a decade. Building and consulting for ecom brands you may have purchased from. The whole time, we were searching for the system that would unlock our potential.

We tried everything. Every planner. Every app. Every morning routine. Every time-blocking method.

We were busy organizing our lives instead of actually living them.

Here's what we realized: The entire productivity industry is bs. It's designed to keep you consuming content about productivity instead of being productive.

Think about it. If the advice actually worked, you'd stop reading productivity content. Bad for business.

What we discovered

We ignored everything else and went back to first principles.

What does productivity actually mean? Producing more output value for less input cost.

Not feeling organized. Not having a perfect system. Not consuming content about productivity.

Actually producing meaningful output.

We built our own model based on how the brain actually works. Based on what science shows. Not what sounds good in a blog post.

It worked. Our paradigm shifted. We went from spinning our wheels to accelerating forward. My goodness was it a relief.

Why this matters

The sad reality is that most people will never get ahead because they can't focus long enough to do meaningful work. Internet productivity advice makes this worse.

Meanwhile, there's people out there who understand how to reliably access peak mental performance. They work fewer hours but produce exponentially better results.

The difference isn't magic. It's that they understand the actual mechanics of focus, flow, and real productivity.

Our approach

We have zero interest in being productivity influencers.

We're not here to write books or create content to keep you engaged.

We figured out what actually works based on how the brain works and what makes common sense. So we decided to package it up for people who want results, not more systems to manage. 

This isn't for everyone. Some people would rather stay stuck in a faulty paradigm, even if it's killing their greatness. We started this for people who want to see clearly. And actually win.